When I pulled this out of the little baggie of carrots I bought yesterday, I went through a full range of emotions. Shock, disgust, wonder, then something like motherly-love, for her disfigured baby. Then I just got all academic on it and it made me start thinking of form and adaptation. Design, by nature, is an art form that relies on adaptation—having to adapt to the client, to the parameters of medium (print, web, etc), audience, and of course, cost. These little carrot buddies must have been in a tight spot together, demanding of each other that they make it work or perish. Like all of us designers who make it out of each project alive, hopefully what also results is something that is out of the box, given the circumstances.
It’s always neat to come across something big that you’ve had a hand in creating. If you’ve been to any of the new “upscale” HEB’s, you’ll come across the in-store graphics and way-finding that I helped craft while working at environmental design firm, FD2S. Those dots are perfectly spaced, I know for a fact.
Oh, how I looove working for people who are doing such cool things. I just finished a new logo for Farm Shorts, a web video initiative to benefit sustainable farms, food producers, local artists and the regional local community. They are creating an online, coherent visual landscape of the local food movement Read more →