For almost 20 years, PeopleFund has been providing small business loans, assistance and education to people with otherwise limited access to such resources. Within those years, the organization has grown in size, yet it’s branding needed to catch up. The challenge with this project was how to give them a professional look, yet create visual language that spoke to it’s mission—helping small, grassroots businesses that wouldn’t be considered by larger banking entities. In addition, it was important we visually emphasize “community”, as that is the ultimate goal for PeopleFund.
Deliverables (some not shown): Brochure family for multiple audiences, Presentation Folder, Annual Report, Event Invitation & Program, Website Graphics, E-Newsletter Templates